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Our client is a private school for adult education, which has been operating for a very long time and has reached students mostly through offline advertisements. However as time passed they realised that they couldn’t reach the younger age group with offline ads. That’s when they contacted us and we soon started working together.
We are really pleased with the effectiveness of the digital marketing, and the responsiveness of Mashup Digital.
The main goal was to build up the schools online presence, so they can reach the target market online in a much effective, and cheaper way, than they did before with various offline ads in radios and local newspapers.
Since online ads was a really new field for the school, we needed to constantly educate them in parallel with the potential students. We needed to build up the complete analytics for their operation to gather useful insights through meaningful data and quantitative user reaserch.
First, we did a conversion optimization on the website, because we saw that the structure of the website did not support the goals we wanted to achieve online. In addition, we created Google Ads separately for each course, with Facebook ads broken down into male and female target groups.
And the result was that it not only brought, but significantly surpassed, the results of offline ads. By now, there are four to five times as many applications a month as when we started working together.
By reaching these results mostly through conversion optimization, SEO focus and PPC ads optimization, we don’t even needed to bring in much more traffic to highly increase the revenue of our client.