After several months of product development our client created a hair growth product, which they started to sell on their completely new webshop, however the expected traffic did not come by itself.
They realised they can’t reach success without professional help, so they started looking for an online marketing agency.
The best thing is I can always count on Mashup Digital. Their expertise is irreplacable in our company, and their advices helped us growing. One suggestion to anybody planning to work with them: always trust their advices, even if you don’t agree at first.
This was when they got in touch with Mashup Digital after a business partner recommended us.
We sat down to talk and we got thoroughly acquainted with the product what they developed, as well as mapped up potential competitors. Based on the conversation, we created a product and marketing strategy that allowed us to launch ads.
The goal was simple: Let the target market know about the product, and generate sales.
Since we’re talking about a whole new business with a whole new product, the available budget didn’t allow us to run thorough tests. So in the first round, we used Google Ads, and through continuous monitoring we excluded keywords that weren’t relevant, but left in those that proved useful.
This strategy quickly helped us understand which are the keywords and phrases that resonate best with the target market, so we were able to finetune the communication according to our findings.
Hereinafter, based on the available data, we planned our client’s additional online presence and tried to optimize the ads from a small budget. Working together, we managed to make Google Ads profitable and continuously bring customers to the webshop.
THE DIGITAL MASHUP
After all, we mapped out how to take customers to the webshop using other channels. We worked on SEO to get relevant organic traffic (TOP 3 rankings in google for the most important keywords), started creating Facebook ads, Facebook campaigns, and we also helped to set up remarketing, a newsletter system, and a sales funnel. As a result, the webshop, which has been unable to generate revenue on its own for months, now sells hundreds of products a month.
As we launched the ads, the webshop, which had previously generated zero sales, had finally started generating revenue. And does so continuously since the start of the partnership 5 years ago.
from organic traffic
IN CONVERSION RATE