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INTRO
Fortissima Fungus is an innovative digital initiative designed to bring the world of mushrooms closer to people. The project resulted in the creation of a reliable, modern, and user-friendly online platform that serves both as a trusted source of knowledge and an immersive virtual space. With a strong focus on nature, scientific credibility, and community building, the communication and visual identity shaped an inspiring and authentic brand in the digital space.
PLANNING & PREPARATION
The launch of the website was preceded by months of thorough preparation. We collected and structured all the necessary data, consulted with experts, conducted market and keyword research, and developed a detailed UI/UX plan to ensure that the result would not just be a hobby project, but a carefully crafted, professional online platform.
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PROCESSES
Innovative solutions
Aiming to provide nature enthusiasts and mushroom foragers with both an engaging experience and valuable knowledge, the Fortissima Fungus website was built as a modern, user-friendly platform.
- we created hundreds of detailed mushroom profiles, each accompanied by photos, characteristics, and identification features
- we implemented an advanced filtering system, giving users the ability to quickly find specific mushroom species according to their preferences
- we developed a unique map-based mushroom expert search to help users forage safely
PR campaign
To promote the project, we executed a targeted PR campaign.
- as part of the campaign, numerous top national and specialized media outlets were contacted to showcase the project, resulting in extensive media coverage and even a radio interview
- active engagement on professional forums and social platforms helped enhance both the credibility and visibility of the project
- by coordinating PR activities with our content strategy, we ensured that topics featured in the press organically enhanced the reach of our website content
EXPERT ARTICLES ON THE WEBSITE
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RESULTS
The map-based mushroom expert search and detailed mushroom profiles quickly generated significant organic traffic. Professional articles rapidly reached the top of search results, while PR activities brought nationwide recognition to the project. Together, these efforts resulted in explosive growth: in less than a year, the website’s organic traffic exceeded 120,000 visitors.
MEDIA COVERAGE
