INTRO
Együttnevelés Szövetség - Campaign for Equal Opportunities in Education
Processes:
June 2025
For us, educating the next generation is not just a matter of technology – it’s a core belief. That’s why we felt it was especially important to take part in the initiative of the Együttnevelés Szövetség, which aims to raise awareness about educational equity and the importance of inclusive environments.
The goal of the program was to find the school that truly embodies the idea of learning for everyone. The campaign was launched in collaboration with Telex, and we created an online voting platform that sparked massive interest — within just the first few hours, more than 5,000 votes had already been cast.
THE GOAL
Our assignment was to develop a website that:
- simply and clearly presents the project’s goal
- capable of presenting informative articles
- able to serve large volumes of traffic
- visually reflects values such as openness and a supportive environment
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Time pressure:
Due to media appearances closely tied to the campaign, the website had to be completed in a very short time, with serious attention paid to UX.
Scalability:
Within the first few hours, more than 5,000 votes were cast, so we had to ensure a scalable backend system to handle the load.
Simplifying the user journey:
The voting process had to be clear and seamless for everyone, whether they accessed it from a mobile device or a desktop.
Harmony between design and content:
The message was aimed at different user groups: educators, parents, students, and decision-makers. The concept of the "ideal school" meant something different to each group, so the content and UX design required a multi-layered communication approach.
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SOLUTIONS
Rapid, target-driven development
We created a website that instantly communicates the core message: why equal access to education matters and how anyone can become an active participant in making it happen.
Simple visual solutions
The design is based on an inclusive approach - characterized by bright colors, friendly typography, and an open layout.
Responsive modes
The full experience is just as clear and enjoyable on mobile, laptop, or tablet as it is on a desktop environment.
Reliable technical infrastructure
The system has been optimized for higher loads.
RESULTS
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Nearly 15,000 votes were cast through the voting form, and numerous schools across the country received recognition for their inclusive mindset. We found the school we were looking for; however, it’s fair to say that the website did not function merely as a technical platform, it built a community and provided support to those institutions that work for acceptance every day.
Significant activity on the website
Community building
Maximized user experience
Almost
CLIENT FEEDBACK
Excellent team.
Our collaboration with MashUp Digital Kft. was exceptionally smooth: they responded quickly, accurately, and efficiently to our needs, both during the development and bug-fixing phases. Their support was reliable and stable, and their professionalism was especially evident during critical periods – even then, they reacted promptly and constructively.
They were always available when we had questions or requests, and we consider them a true partner. We feel we can count on them in the long run as well: they are technically well-prepared and also understand and support our work strategically.
